Article provided by: PRWeb

The advertising industry is bracing itself for a possible sea-change , as UK-based Cost-Per-Call outfit Callgen today announced its first live advert on Google.

Surrey , UK (PRWEB via PR Web Direct) September 12 , 2005 -- The advertising industry is bracing itself for a possible sea-change , as UK-based Cost-Per-Call outfit Callgen today announced its first live advert on Google.

Industry analysts The Kelsey Group have estimated that Cost-Per-Call could become a multi-billion dollar field over the next few years , as the lessons learned from the explosively successful Pay-Per-Click industry are applied and refined. Callgen is the first to have live adverts running and expects to be an industry leader as Cost-Per-Call blossoms.

For advertising agencies the benefits are potentially enormous , with a healthy percentage of the revenue from the calls payable to the agency as a commission and the advertisers delighted that at last they can pay for measurable results.

As companies such as Google and Yahoo have built billion dollar concerns from Pay-Per-Click with only 30% of the business community providing the revenue , so Callgen expects to be a major player with similar potential , with virtually 100% of the business community able to participate in online advertising for the first time.

The few weaknesses in Pay-Per-Click such as the imperative need for a website and the potential for click fraud have been swept away by Cost-Per-Call , as internet advertising becomes an asset available to all businesses with a phone. The new model is far more fraud resistant and has the added benefit of only costing the advertiser when they get calls , a revolutionary concept in an industry that traditionally lacks any performance based products.

Callgen is backed by an award-winning ISP and a licensed telecoms provider , both UK-based and supported.

The future looks extremely bright for Callgen as we see the beginning of a new era , with the tried and tested internet advertising game evolving in a way that will surely revolutionise advertising completely.

Media Contact:
Warren Berdo
+44 (0) 8000 226622

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