Pay Per Click And Search Engine Optimization A Perfect Marriage
By: Halstatt Pires
Title: Pay Per Click And Search Engine Optimization A Perfect Marriage Article provided by: Halstatt Pires
Pay per click or search engine optimization , which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality , the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the love it crowd , PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes , you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the hate it crowd , bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization SEO
As with PPC , seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings , particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process , which means you can lose your rankings.
So , who is right? In truth , both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic , but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth , of course , is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique , but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out , the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time , a seo campaign should be undertaken. As the site rises in search results , the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy , both platforms will deliver the goods.
About the Author: Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego , California.
Source: www.isnare.com