Article provided by: PRWeb

Newspapers Find AdSonar the Best Way to Capture Local Advertising Dollars , Own the Advertiser Relationship

NEW YORK , NY (PRWEB via PR Web Direct) August 8 , 2005 - Quigo Technologies Inc. , a leading provider of search marketing and advertising tools , today announced several agreements with the online divisions of American newspapers , including Newsday (a Tribune company) , Media General , Scripps Howard and Media News Group. The contracts collectively call for over 130 newspapers across the country to install private label versions of the AdSonar Exchange on their Web sites , turning each site into an auction marketplace where ad placement is up for grabs.

Amongst many others , the online versions of Newsday , the Houston Chronicle , the Denver Post , the Rocky Mountain News , the Oakland Tribune , and the Memphis Commercial Appeal have started offering biddable PPC advertising , and all are reporting renewed interest from local advertisers to place their message next to local content , in front of local readership.

Newspapers understand that local advertising is an important business opportunity , as they protect their relationships with local readership and business. With AdSonar , newspapers own their ad inventory and design , their advertiser base , and realize a substantially higher percentage of revenue.

Michael Yavonditte , CEO of Quigo , said were beginning to see a radical shift in the way newspapers are assessing the competitive landscape of content and online advertising. Theyve quickly grasped the idea that it is the newspapers , not the ad network , who should own the advertiser base. Our auction-style pay-per-click is a great way for the newspapers to become relevant to their local advertisers who have been buying keywords from Google and Overture for years now.

Stephen Weis , VP and General Manager of the Houston Chronicles Chron.com , agrees. Many of our clients are happy were offering them a chance to advertise affordably on our sites pages , a chance they cannot get any other way. Weve found that pay-per-click advertising doubles as a gateway to our other ad products , and it helps keep us front of mind with our current advertiser base.

Fran Wills , VP of Interactive of the Denver Newspaper Agency added: Quigo has really created a product of value for the newspaper industry. As we now compete with the largest two ad networks for ad revenue as well as local content delivery , AdSonar provides an alternative for advertisers to invest search dollars directly with their local newspapers.

About Quigo
Quigo develops first-of-its-kind marketing technology that helps businesses and consumers get more of what they want out of Internet search. ROI-based solutions for content-targeted advertising and search engine marketing form the basis for Quigo's product offerings: AdSonar Exchange , a content-targeted advertising marketplace for advertisers and Web publishers; and FeedPoint , a search engine marketing solution for advertisers and search engine marketing agencies.

FeedPoint and AdSonar are service marks of Quigo Technologies , Inc. Quigo is a registered trademark.


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